That’s a lie, but they are good for spiders, as we’ve found since we launched the Arena Magazine web site as a blog. Back in July the site was languishing on page 6 of Google’s search results for the search term “Arena Magazine”, and now it’s in position 1 on the first page.

You might argue that it should be, but bear in mind there are several other Arena web sites that have been around much longer than ours.

Why do search engines love blogs? Regularly updated, text heavy, and lots of links. Perfect search spider health-food.

(photo from http://flickr.com/photos/zixi/ under creative commons license)