It’s been utter Pandamonium in the office recently (sorry). Take a look at the high impact new media toolkit for recent theatrical release Kung Fu Panda, with a focus on the 3 c’s - instantly recognisable characters, colour and comedy. Especially nice are the bespoke MTV formats, enhanced video MPU and the rather excellent overlay. There is also an MSN toolkit including an expandable video banner which, as past campaigns have demonstrated, receive amazingly high click through rates.
Posted by admin on July 3rd, 2008 in Online Creative, Newsletter.
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