Ahh, thongs and snogging, we remember being a teenager…But enough of the nostalgia. Our new media toolkit for said British teen flick is based on the doodle-esque key art and, with our extra Flash-based flourishes and animation, we are pretty proud of it. Alongside the standard formats are some lovely expandables which, upon expand, lets the user navigate Georgia’s pin board to find a host of movie-related information and content. There are ‘quiz formats’ which calculates which movie character the user is most like and a ‘fan kit’ of embeddable ads so that users can essentially place them on their social networks or blogs and advertise for us. All clever stuff.
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