No Country for Old Men has won two Golden Globes and been nominated for no less than 8 Oscars, and that’s without a doubt all down to the amazing online ad formats we created for the International Theatrical release. Ahem.
Anyway, takey peeky at the clever coin-toss-style-flipping-banners we’ve created.
Zoo Magazine has recently re-launched its website at www.zootoday.com. Off the back of our work for FHM, we were asked to build an advertising toolkit highlighting all the best bits of Zoo to help promote the new site. Take a look here.
I’m starting to feel a bit of a perv when I’m showing our creds (I won’t tell you which bit) but if the clients keep signing off the ideas, we’ll keep pitching them… Test you bra fiddling skills on the viral game for American Pie: Beta House and see how many ladies you can get topless. You can also take a look at the online advertising formats, which includes a nice expandable sky featuring wallpapers, screensavers and buddy icons, as well as a mobile toolkit.
Here at New Media Maze, we like to be green and we like to work on environmentally friendly projects. Did you know that Evan Almighty was the first film production to cancel out its carbon footprint? Anyway, to help promote the DVD release, we have created an international toolkit which features a match-the-animals pairs game (stand alone or within a leaderboard ad format) and printable animal facemasks, as well as a suite of advertising formats. Take a look here.
The question that has been on New Media Mazers’ lips recently. Heterosexual pairing Chuck and Larry have seemed like a permanent fixture in the NMM office, and we are happy to say that the international toolkit for the DVD release of I Now Pronounce You Chuck & Larry is now complete. Play the fruit machine game (also available in the expandable leaderboard) and take a look at the other formats here.
To help spread the word about the DVD release of Alpha Dog, we created some very nice expandable MPU’s with nano sites that allow the user to pick characters from the film and find out how they are linked to the kidnapping that takes place in it, as well as view the trailer and a gallery of screenshots.
The mini expandable banner that was placed within MSN Instant Messenger received a click through rate of 5.3% (the industry standard is 1%). Damn, we are good.
How far would you go for your best mate? Would you marry them? Seriously? Weirdo!
Check out the creative work we have done for the forthcoming theatrical release of “I Now Pronounce You Chuck and Larry” for UPI here
To celebrate the release of the cult classic Airwolf Season 3, we have created an Airwolf MySpace page. If you post a comment you could win a Wii – how good is that?
Not content with simply ‘owning the web’, lads mag FHM are increasingly looking to mobiles and portable devices (like PSP, Ipod etc) as a key battleground for users eyeballs (they’re not actually after their eyeballs, it’s a turn of phrase).
This month, we’ve build them some sexy online advertising to promote their new ‘FHM Overload’ area, a content channel dedicated to PSP, iPod and Zune video & content downloads. Here it is








