Influential trend site Trend Hunter has created a video detailing the hottest viral videos of 2008 so far. Amongst the inmates dancing to Thriller and Dove’s Campaign For Real Beauty you will find our shooting at a baby pram video (18 seconds in), part of our award winning Bullet Proof Baby Campaign. That is most definitely viral…
Not ones to shy away from a free bar, this month we attended the Y Design Awards ceremony. Although we were pipped to the post, we had made it onto the shortlist in the most popular category, Interactive, for our work on Bullet Proof Baby last year. We are always happy to have our work recognised and we are extremely proud of our nomination so congrats to us! We have also just received word that we have been shortlisted for both the IMA Awards and the Pixel Awards (vote for us here) for our work on Carrie’s MacBook so fingers are duly crossed…
As featured on this here blog recently, our Carrie’s MacBook content piece for the Sex and the City movie has not only done phenomenally well in terms of visits and user interaction, it has also won us a few awards! We received e-creative’s Website of the Day on 21st May and Design Licks Site of the Day on 31st May, as well as 1st Runner Up in the IAB Creative Showcase for May 2008. Last, but by no means least, it was also crowned New Media Age’s Campaign of the Month. Grab a copy of NMA this week to see the feature, and a lovely photograph of our Head of Strategy, Mr Christian Edwards. Alternatively, you can click here to download a PDF scan of the pages. Congratulations us!
As reported back in December, we’ve spent the last 6 months working on a viral for the theatrical release of the Sex and the City movie. Now hosted on the official movie website is ‘Carrie’s MacBook’. This cleverly designed flash interface gives users ‘access’ to Carrie Bradshaw’s personal desktop where they can snoop around her calendar, emails, pictures, musings and more. Challenges are set through a series of ‘chats’ with other SATC characters and once all have been completed, the user can unlock access to exclusive content in the hard drive. The campaign is currently getting lots of press and blog coverage. We also created a lovely SATC expandable MPU, take a look at it here…
Play our treacherous river raft game and see if you can reach the centre of the earth without hitting the rocks or being attacked by the sea dwelling monsters! You may also notice that we have widgetised the game so that users can grab it and place it on their blog or social network profile to play and share with others – the perfect way to create a natural viral spread online. This was created for New Line Cinema (RIP) to help promote their forthcoming release, Journey to the Centre of the Earth.
Not ones to shy away from a bit of controversy in films, we recently built an expandable MPU advertising unit for New Line Cinema’s US release of Harold & Kumar Escape from Guantanamo Bay. This bespoke format features a faux fugitive news story which, upon rollover, expands to show a movie screenshot gallery, downloadable wallpapers and the option to view the trailer.
We are currently in the throes of a project for our US friends New Line Cinema for what is set to be the biggest chick flick of 2008…Sex And The City. It’s all a bit hush hush at the moment, but keep your eyes peeled in the coming months. To whet your appetite you can check out the official US website and production blog for all things SATC related.
Continuing our good work for New Line Cinema, this month we have launched The Martian Family Project. To tie in with their theatrical release of Martian Child, here you can launch your own ‘time pod’, add photos, video and link up to other members of your family. In short, it’s an online version of a family tree and time capsule combined, floating in the World Wide Web for all to see.
It’s been a month of babies. I’ve had one (well, more accurately my wife did called Oscar George Smith, gooey pics here if you’re interested), anyway we launched our www.bulletproofbaby.net web site.
This is our latest viral effort for client New Line Cinema and it’s been causing quite a stir all over the world. It’s a spoof web site to promote the forthcoming movie “Shoot ‘Em Up”, and purports to sell a wide range of baby protection gear including a baby bomb blanket, bullet proof jackets and ‘my first riot helmet’. All of the products are ’sold out’ but you can order merchandise on the site and there’s even a US telephone number to call which goes through to an answer phone message.
The home page features a product demo of the bullet proof baby stroller, in which a mom appears to fire a real machine gun at her live baby, which understandably has caused a bit of a stir in the press and internet forums where people taken in by the spoof were shocked at the apparent danger the baby was in.
Since launch, things have being going a little crazy and the site and video have been all over the web, blogosphere and in both online and offline press. Bullet Proof Baby has featured on the front page of Sweden’s leading evening tabloid, a prime time national Spanish news programme and a half page article in London’s Metro Newspaper. There’s been hundreds of thousands of visits to the web site, huge discussion on blogs and internet forums, and the video has cropped up on all the main video sharing web sites.
