Few sunglasses have occupied this kind of storied place in American culture and history as Ray Bans.
From Presidents to celebrities, rock stars to artists, fashion designers to runway models, there’s not really a generation alive that can’t remember owning (or planning to own) a couple of these iconic sunglasses.
While Ray Bans now can be viewed in the next generation of Hollywood style setters, the famed sunglasses had a more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the initial Ray Ban sunglasses are created for your U.S. Army Air Corp. The Army needed a sunglass to protect aviators in the damaging rays of the sun, but also a sunglass that might look elegant on the dashing airman throughout the day.
On May 7, 1937 Bausch & Lomb officially took the patent about the cheap sunglasses canada.
The first sunglass to feature an anti-glare lens, the metal frame was extremely lightweight and produced from gold-plated metal with two green lenses that filtered out UV rays.
The U.S. Army Air Corps pilots instantly took to the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that act like the original Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing on the beach from the Philippines.
Off their pragmatic beginnings offering airman defense against sunlight, Ray-Bans quickly became component of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a revolutionary moment in eyewear design, the Wayfarer quickly gained popularity among both fringe along with the well-heeled — crossing socio-economic and cultural borders — and popular with a mass market that included debutantes and beatniks.
Ironically, the very first Wayfarers were supposed to have been marketed to men … until women fell crazy about the sleek, shiny design that appeared to flatter any model of face.
Soon the sunglasses begun to show up on everyone from Presidents and trendy women to folk musicians and East Village Hipsters. Wayfarers were got a PR increase in when Audrey Hepburn’s Holly Golightly practically lived in their Wayfarers from the 1961 movie Breakfast at Tiffany’s.
Through the 50s and 60s, Ray Ban Wayfarers were the sunglass preferred by everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just wanted to look cool in the beach.
Ray-Bans popularity waned from the Seventies as the disco era ushered in extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Inside the mid-70s, Ray-Ban introduced a type of “disco” inspired sunglasses inside the mid-seventies, nevertheless it fell flat. However, a resurgence in popularity was only around the corner.
In 1982, Ray-Ban appeared to be about the cusp of the revival. Their ray ban sale canada created a not-so-subtle appearance on John Belushi and Dan Akroyd within the The Blues Brothers movie. Despite wearing Ray Bans for most of the movie (Belushi actually only removes them once — when Carrie Fisher has a rocket launcher aimed at him), sales were a paltry 18,000 pairs in 1980.
That every changed in 1982 when Ray-Ban signed a $50,000 a year contract to set Ray-Bans in movies and TV shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in more than 60 movies and television shows.
Your time and money paid back when Ray-Ban received their first big return as a result of Tom Cruise donning the classic Wayfarer within the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again and the company could hardly keep its Wayfarers available.
In 1983, the company sold an incredible 360,000 pairs of the sunglasses. From the future years, Ray-Bans would happen in a number of 80s hits, including Miami Vice, Moonlighting, as well as the Breakfast Club. Sales reached 1.5 million.
In the Eighties, Ray-Bans and Ray-Ban Wayfarers may be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, members of U2, along with other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
By the 1990s, Ray-Ban yet again faced a slump as Grunge ditched the trends of your 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The business made an effort to kick-start sales by updating the frame’s styling, but again they fell flat.”
In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded the color options beyond the traditional palette to feature patterns like checks and camouflage and colors like navy, white, turquoise, red, and blue.
They also created a brand of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, as soon as again, cheap ray ban sunglasses did actually stare you within the face every time you opened a fashion magazine or perhaps a copy of individuals.
Following a 10 year hiatus, Ray-Ban was dexjpky53 again and also the original Aviator-style, longtime linked to cops and pilots, began turning up on celebrities.
Since the Ray-Band revival took hold, other designer eyewear manufacturers took notice and attempted to rush out their versions from the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the real thing which had been started back in 1937 and epitomizes the classic sunglass style persists.