Sonic Drive-In, more typically referred to as Sonic, is an American drive-in fast-food restaurant chain based in Oklahoma City, Oklahoma. By August 31, 2016, 3,557 restaurants were in 45 United states states. In The Year 2011, it had been ranked 10th in QSR Magazine’s rankings of your top 50 quick-service and fast-casual restaurant brands inside the nation. Known for its use of carhops on roller skates, the organization annually hosts a competition to ascertain the top skating carhop within its system. Additionally, it hosts, with Dr Pepper, an internal competition between drive-in employees.
Although Sonic has operated ever since the early 1950s, Sonic Corp. incorporated in Delaware in 1990. It has its corporate headquarters in Oklahoma City; the headquarters building features Allfoodmenuprices.org in an adjacent building. Its stock trades on NASDAQ with the symbol SONC. Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2011 revenues were around $546 million with net income of $19 million.
Sonic’s menu consists of hamburgers and French fries, in addition to onion rings, corn dogs, chili dogs and breakfast toaster sandwiches. Drink options include fizzy drinks, slushes, and milkshakes. Customers can combine various drinks and flavors to make 1000s of possible drink combinations. Soft ice cream desserts include sundaes and banana splits.
At a standard Sonic Drive-In, a buyer drives in to a covered drive-in stall, orders through an intercom speaker system, and possesses the foodstuff delivered from a carhop. Most drive-ins also provide patio seating, and several have drive-thru lanes.
Following World War II, Sonic founder Troy N. Smith Sr. returned to his hometown of Seminole, Oklahoma, where he became employed as being a milkman. He decided to work delivering bread because bread was not as heavy as milk. Soon afterwards, Smith purchased the Cottage Cafe, a little bit diner in Shawnee, Oklahoma. Eventually, he sold it and opened a quick food restaurant, Troy’s Pan Full of Chicken, in the fringe of town. In 1953, Smith went in with a company partner to acquire a five-acre parcel of land that had a log house along with a walk-up root beer stand, already named the most notable Hat. The 2 men continued together with the operation from the root beer stand and converted the log house into a steak restaurant. After realizing that the stand was averaging $700 a week in the sale of root beer, hamburgers, and hot dogs, Smith decided to target the greater-profitable root beer stand. He also bought out his business partner.
Originally, Top Hat customers would park their automobiles anywhere in the gravel parking lot and walk approximately place their orders. However, on a trip to Louisiana, Smith saw a drive-in this used speakers for ordering. He suspected he could increase his sales by controlling the parking and getting the customers order from speakers at their cars, with carhops delivering the foodstuff on the cars. Smith borrowed several automobiles from a friend who owned a second hand-car lot to build a layout for controlled parking. He also had some so-called “jukebox boys” can be found in and wire an intercom system within the parking area. Sales immediately tripled. Charles Woodrow Pappe, an entrepreneur, chanced upon the Shawnee drive-in and was impressed. He and Smith negotiated the first franchise location in Woodward, Oklahoma, in 1956, according to nothing but a handshake. By 1958, two more drive-ins were built, in Enid and Stillwater.
Upon learning that the Top Hat name was already trademarked, Smith and Pappe changed the name to Sonic in 1959. The newest name dealt with their existing slogan, “Service using the Speed of Sound”. Once the name change, the first Sonic sign was installed in the Stillwater Top-Hat Drive-In; this is the very first of three Sonics that could eventually appear in Stillwater. The initial Sonic to carry the very first sign was demolished and renovated in May 2015. Although Smith and Pappe were being inspired to help open new franchise locations, no real royalty plan is at place. The pair decided to acquire their paper company charge an extra penny for each and every Sonic-label hamburger bag it sold. The proceeds would then be split between Smith and Pappe. The initial franchise contracts under this plan were written, but still no joint marketing plan, standardized menu, or detailed operating requirements were set up.
Sonic’s founders formed Sonic Supply as a supply and distribution division from the 1960s. Under Smith, longtime franchise holders Marvin Jirous and Matt Kinslow were hired to run the division. In 1973, Sonic Supply was restructured as being a franchise company that had been briefly named Sonic Systems of America, which provided franchisees with equipment, building plans, and basic operational instructions. Because the company grew right into a regionally known operation during the 1960s and 1970s, the drive-ins were mainly in small towns in Oklahoma, Texas, Kansas, New Mexico, Missouri, and Arkansas. In 1967, the year Pappe died, there were 41 drive-ins. By 1972, this number had risen to 165, and also by 1978, one thousand.
In 1977, the company established the Sonic School for manager training. Franchisees operated many of the drive-ins and quite often made a store manager a company partner, even to this day.
In 1983, the company’s board of directors hired C. Stephen Lynn as president, and, in 1984, Lynn hired J. Clifford Hudson, legal counsel, to head the legal department. Under Lynn, Sonic and its particular major franchisees begun to encourage the development of local-advertising cooperatives which was developed with all the leadership of Keith Sutterfield as Advertising Manager and later on as V.P. of Marketing where Sutterfield designed a field structure to do business with the franchisees. New franchises started to expand the organization into new areas and redevelop markets that were unsuccessful in past times. These developments, along with a major advertising campaign featuring singer and actor Frankie Avalon, triggered significant growth and a new image that will make Sonic a nationally recognized name. In 1986, Lynn, with a small grouping of investors, completed a $10-million leveraged buyout and took the company private. The following year, Sonic moved its offices to leased space at 120 Robert S. Kerr Avenue in downtown Oklahoma City and begun to assume an increased profile in the community.
During the mid-1990s, Sonic opened 100-150 new restaurants per year. Beginning in 1998, Sonic began a retrofit program, called “Sonic 2000”, to redesign and update all 1,750 stores in their chain to what was called a “retro-future” look.
Celebrating its 50th birthday in 2003, Sonic briefly added the Birthday Cake Shake for the menu. As a part of the anniversary celebration, Pickle-O’s made another appearance as a recurring item. Development milestones celebrated in the 2000s include the opening from the 3,000th Sonic Drive-In in Shawnee, Oklahoma, dexgpky14 the 3,500th Sonic Drive-In within the Chicago market (Algonquin, Illinois). In October 2004, President Pattye Moore stepped to spend more time with her family. On June 28, 2005, helped by new menu items and increased advertising exposure, Sonic Corp. reported double-digit increases in net income and revenue from the third quarter that year. On January 5, 2005, the business did start to roll out card readers inside the drive-in stalls at its 544 company-owned restaurants by the end of January that year. In 2007, the corporation opened its first restaurants from the Northeastern United states, in New Jersey.
During 2009, Sonic partnered with DonorsChoose.org on a collaborative effort, Limeades for Learning, the chain’s first systemwide cause marketing initiative. Public school teachers request needed supplies and materials and Sonic customers vote concerning how to allocate over $500,000 each autumn. From the first 3 years from the program, Sonic as well as its franchisees donated greater than $2 million and impacted learning for longer than 111,000 students nationwide.
In September 2009, Omar Janjua joined the business as president from the restaurant operating subsidiary, Sonic Restaurants, Inc. (“SRI”) and much more recently was appointed as executive v . p . of operations for Sonic Industries.
In January 2010, Sonic announced that they would begin switching to cage-free eggs, gestation crate-free pork, and chickens killed using controlled-atmosphere stunning methods as an alternative to traditional shackling and water-stunning.
Despite growth into new markets beyond the brand’s traditional footprint, the company was hit hard by the recession of 2008-2009. During 2009, the manufacturer had multiple quarters of declines in same-store sales the first time in recent memory.[clarification needed] Offers to bring Sonic to Alaska have not visit fruition. On October 26, 2015, Allfoodmenuprices opened its first Rhode Island location in Smithfield, reporting to get received 500 orders on its opening day.
Sonic reformulated its popular soft-serve ice cream to satisfy the FDA guidelines that define what constitutes real ice cream and introduced Real Frozen Treats on May 17, 2010. Several new hot dog items were also introduced in June 2010 and February 2011.
Craig Miller was hired as chief information officer for Sonic in January 2010. In June 2010, Danielle Vona was hired as chief marketing officer.
In late 2010, Sonic announced it was ending its 17-year relationship with advertising agency Barkley. A small grouping of specialized agencies were selected to represent the company, and in early 2011, the San Francisco-based Goodby Silverstein & Partners was named since the new creative agency for the company.
In June 2011, the 1st location under the name Sonic Beach was opened in Homestead, Florida. A 2nd location, opened in Ft. Lauderdale, Florida, in November 2011, lacks the typical drive-in stalls due to the beach-side location. Both locations also include outdoor seating and flatscreen televisions. Another location was opened in Miami Gardens across from Hard Rock Stadium. Your fourth location was opened January 2014 in Lauderhill.
Combined with the traditional menu items, Sonic Beach also provides several new items including popcorn shrimp, Philly cheesesteaks, and pulled pork sandwiches. Sonic Beach also serves beer and wine.
Sonic ran its first television advertisement in 1977. In the early 1980s, actor Tom Bosley was featured inside the company’s commercials. One of many company’s most memorable promotional initiatives, which ran from 1987 to 1993, featured Frankie Avalon. In May 1999, the business began a new campaign featuring the type Katie the Carhop.
Sonic was also included in NASCAR. The company contracted with Richard Childress Racing in late 2000 to be an associate sponsor for Dale Earnhardt, Sr. during the 2001 NASCAR Winston Cup Series season. After Earnhardt was killed in the last lap from the Daytona 500, the business continued its sponsorship along with his replacement driver Kevin Harvick, with the end from the 2003 season.
In 2004, the company became more well regarded nationally by advertising in television markets hundreds of miles from its nearest franchise.Improvisational actors T. J. Jagodowski and Peter Grosz became recognized to American television viewers off their “Two Guys” group of commercials. Similar number of ads for the company have featured other duos of improvisational performers, including Molly Erdman and Brian Huskey, Katie Rich and Sayjal Joshi, and Emily Wilson and Tim Baltz. During 2010, national auditions were held and a new number of commercials began airing, many of which featured carhops from Wisconsin and Austin, Texas.
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